by Claire | Aug 24, 2023 | All Articles, Marketing
1, Be massively curious about the people you want to provide a service or product for. Being genuinely curious about your target audience is a fundamental aspect of effective marketing and storytelling. Understanding the motivations, preferences, and behaviours of... 
by Claire | May 27, 2023 | All Articles, Content, Google and SEO, Marketing, Small Business Guidance, Social Media
Are you facing writer’s block and struggling to come up with fresh ideas for your website content? Look no further! In this article, we’ve compiled a list of exciting ideas that will spark your creativity and help you engage your audience. Whether... 
by Claire | Mar 28, 2022 | All Articles, Content, Marketing, Small Business Guidance
Garnering a well-thought-through (and longer) easy testimonial can sometimes be rather like trying to get blood from a stone. Is much easier just to sit back and hope that one day they take it upon themselves to write something wonderful about you but unfortunately,... 
by Claire | Mar 30, 2020 | All Articles, Mindfulness
Last week I nearly broke my back clearing out the dreaded attic! I couldn’t believe the stuff I had ‘saved for a rainy day’ and never needed again. I threw them all down the ladder without thinking. Then tripped near the bottom as I tried to...