Coaching for Sole Traders and Small Businesses

As a sole-trader business coach, I specialise in helping introverted and heart-based business owners effectively manage both the practical and emotional aspects of running their own small businesses. Whether you struggle with networking and self-promotion due to your introverted nature or find it challenging to balance business decisions with personal fulfilment rooted in your heart-centred values, I am here to support you every step of the way.

Ideal Client Planning

THE MOST IMPORTANT MARKETING TOOL IS THE IDEAL CLIENT/CUSTOMER.  Learn who they are, what drives them, what they desire, and where they hang out. Without this, you have no effective starting point for producing your products/services or marketing materials (or at least not ones that will work).  Ideal client is EVERYTHING!

Increase Income

Learn what the right income is for you, whether what you charge will work, how to increase it, and additional income streams that could work for you.

Stay True To Yourself

It can be so easy to follow a path that is not true to us.  We all evolve our businesses as we grow and learn but we need to remain true to the ethics and values that we started with.

Improve Productivity

Learn skills for time management, getting your inbox to zero, and setting up your calendar/diary to work for you, not. against you. Create the perfect to-do list that won’t overwhelm you.


Let’s face it, running a business is much more work than we initially think. We often feel like we are spinning too many plates. Sometimes it’s easy to fall into the trap of doing nothing instead and losing all motivation and joy for your work.  I can help motivate you and assist you to remember what you are doing it for.

Create Processes (Also Automation)

Stress-free business requires you to look at creating easy, repeatable processes for similar or repeated tasks (e.g. welcome emails).   Learn how to create processes for your specific business and what, if any, can be automated or delegated so you can concentrate on doing your job.

Financial Planning

Learn how to decide what to charge, increase fees, complete your book-keeping, and forecast money goals.

Beat Mental Roadblocks

Discover the reasons why you cannot get started on (or finish) a task or project and the baffling reality of this phenomenon.

Cure Procrastination

Find out why we procrastinate and what tricks and hacks you can use to help yourself prevent procrastination as well as how to dig down to the real reason why stubborn procrastination remains and what to do about it.

Business Model Review

There are many different Business Models, some proven to be much better at regular, reliable income.  Learn the different types and whether your business can utilise a better way of achieving cashflow.

On the practical side, I can assist you with various business essentials. For instance, we can work together to develop tailored marketing strategies that resonate with your unique style and strengths.

From refining your online presence to implementing effective communication techniques, I will help you establish a strong connection with your target audience authentically. Moreover, I can provide guidance on streamlining your operations, enhancing time management skills, and optimizing productivity, allowing you to achieve your business goals efficiently.

Running a small business can bring about emotional challenges that may hinder your growth. I am committed to helping you navigate these hurdles. Together, we will address issues such as self-doubt, imposter syndrome, and fear of failure.

Through personalised coaching, I will equip you with practical tools and techniques to cultivate self-confidence, overcome limiting beliefs, and develop a resilient mindset. Additionally, we will work on strategies to maintain a healthy work-life balance, prevent burnout, and find fulfillment in both your business and personal life.

My ultimate goal as a sole-trader business coach is to empower you to thrive as an introverted or heart-based business owner.

By addressing both the practical and emotional aspects of your business, we will create a solid foundation for your success.

Together, we will ensure that you make a meaningful impact while staying true to your authentic self and finding joy in the journey of entrepreneurship.

You can try 60 minutes of REAL coaching (not a 'discovery call') for free, with no obligation to continue after. You have nothing to lose.

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