Overcoming Anxiety and Valuing Your Worth in Business

Experiencing anxiety when discussing pricing and charging for services can be detrimental to sensitive individuals and creatives.

The fear of rejection, failure, and other insecurities can lead to undervaluing one’s work and offering discounts or free services.

However, it is crucial to recognise that charging your worth is essential for long-term success and maintaining a positive reputation. In this article, we will explore the root causes of these anxieties and provide actionable steps to overcome them, allowing you to achieve financial stability and balance in your business.

Understanding the Underlying Fears: Several fears contribute to the anxiety surrounding money and pricing. It’s important to acknowledge and address these fears to make rational decisions regarding your business finances. Some common fears include:

  1. Fear of failure
  2. Fear of lacking knowledge
  3. Fear of Success
  4. Fear of being perceived as greedy
  5. Fear of others’ opinions
  6. Fear of losing or securing sales
  7. Fear of numbers and money
  8. Fear of making mistakes or receiving complaints
  9. Dis-calculus (presumably referring to difficulties with calculations)
  10. Low self-worth and self-esteem

The Impact of Imbalance: When these fears overwhelm your mindset, it becomes challenging to make sound financial decisions. This imbalance can attract a lack of income, reinforcing your worst fears. It’s crucial to rebalance your relationship with money and open yourself to receiving financial abundance.

Rebalancing the Money Scales: To regain balance and confidence in your pricing and worth, you must understand the reciprocity of giving and receiving. As a giver, it is essential to overcome your fears and be receptive to receiving what you deserve. This mindset shift will enable you to charge appropriately for your services and avoid undervaluing your work.

Steps Towards Valuing Your Worth:

  1. Recognise your skills and failures: Understand that both your achievements and failures hold value. Embrace the lessons learned from past experiences and use them to enhance your offerings.
  2. Take action: Explore ways to apply your newfound self-worth in your business. Seek opportunities that align with your skills and interests.
  3. Establish accurate pricing: Instead of offering discounts or asking about the client’s budget, determine a fair price for your services based on your expertise, market rates, and the value you provide to clients.
  4. Seek support: Connect with like-minded individuals, mentors, or business communities to gain valuable insights and support in overcoming anxieties related to pricing and self-worth.
  5. Communicate confidently: Develop a clear and confident communication style when discussing prices with clients. Demonstrate the value you bring and articulate how your services benefit them.
  6. Believe in your worth: Cultivate self-belief and confidence in your abilities. Remind yourself that you deserve financial stability and success.

Overcoming anxiety related to the pricing and valuing of your worth is crucial for sensitive individuals and creatives aiming to turn their passion into a sustainable business.

By understanding and addressing the underlying fears, rebalancing your mindset, and taking confident action, you can charge appropriately for your services, attract the right clients, and establish a positive reputation in the long run. Remember, you deserve financial abundance and success. Embrace your worth and take the necessary steps to achieve it.

With love, Claire xxx Contact: claire@spinmyplates.com


  1. Financial Times, 1 Jan 2018
  2. UK Government Website, National Minimum Wage 2018
  3. Original ideas inspired by Wallace Wattles, The Science of Getting Rich

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  1. Janet Blske

    Claire found this very helpful in knowing my worth in what I do .
    So re looking at my price list of the treatments I offer

    • Claire

      Thats great Janet, glad you found it helpful. We so often undervalue our skills and experience! Let me know how you get on with doing the excercise xx

  2. Linda Bishopp

    This is excellent advice – particularly for women who often undercharge!

    • Claire

      Thank you Linda. I completely agree that under-charging is an issue. I realised that when I went to increase my own charges and felt such anxiety at the thought of it. xxx


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