CPD, What is it and, how to find the right CPD and can you do too much?

Continuous Professional Development (CPD) is a vital aspect of any career, but it is especially important when you are self-employed. As a self-employed professional, you are responsible for your learning and development, and investing in your skills and knowledge is essential to remain competitive and relevant in your field.

CPD is a process of continuous learning and development that aims to enhance professional knowledge and skills, maintain quality standards, and keep up-to-date with the latest trends and best practices in your industry. It can take many forms, including attending workshops, conferences, webinars, and training courses, reading books and articles, networking with peers, and seeking feedback and guidance from mentors and coaches.

The benefits of CPD are numerous and significant. It can help you stay ahead of the curve in your industry, build credibility and trust with clients and peers, increase your earning potential, and enhance your overall job satisfaction and career fulfilment. In today’s rapidly changing and highly competitive job market, CPD is no longer a nice-to-have but a must-have for any self-employed professional who wants to succeed.

However, it is vital to strike the right balance between CPD and other aspects of your business. The 80/20 rule, known as Pareto’s Principle, states that 80% of your results come from 20% of your efforts. When applied to CPD, you should focus on the most impactful and relevant activities that will bring you the most value and avoid getting bogged down in busy work that does not contribute to your overall goals.

For example, if you are a freelance writer, attending a conference on content marketing or taking a course on SEO may have a significant impact on your business efforts and help you attract more clients (and increase your rates). On the other hand, spending hours on social media or attending events that are not directly related to your niche may not bring you much value and can be distracting from your core work.

Therefore, it is important to have a clear plan and strategy for your CPD, set specific goals and objectives, and prioritise your activities. This will help you avoid wasting time and money on CPD that does not align with your goals.


Finding the right CPD opportunities can sometimes be a challenge, It is important to invest your time and money in activities that align with your goals and offer the most value.

  1. Identify your learning goals: Before you start searching for CPD opportunities, have a clear understanding of what you want to achieve. Identify your learning goals, such as improving a specific skill, gaining knowledge on a particular topic, or expanding your network then use them as a guide to find relevant CPD opportunities.
  2. Look for reputable providers: When it comes to CPD, quality matters. Look for reputable providers, such as professional associations, universities, or well-known training companies, that have a track record of delivering high-quality content and have positive reviews and feedback from past participants.
  3. Check the credentials of the presenters: The quality of CPD also depends on the expertise and qualifications of the presenters. Check their credentials, such as their education, work experience, and professional certifications, to ensure they are qualified to deliver the content and have relevant industry knowledge.
  4. Consider the format and delivery method: CPD opportunities come in various formats, such as online courses, webinars, workshops, and conferences. Consider your learning style, schedule, and preferences when choosing the format and delivery method that suits you best.
  5. Assess the cost and value: CPD can be expensive, so it is essential to assess the cost and value of each opportunity. Look for CPD that offers a good return on investment, such as those that offer tangible benefits, such as certifications, accreditation, or job opportunities.
  6. Beware of red flags: Unfortunately, not all CPD opportunities are created equal, and there are some red flags to watch out for. Be wary of providers that make unrealistic promises or guarantees, lack clear objectives and outcomes, or have poor reviews and feedback from past participants.

By following these tips, you can find the right CPD opportunities that align with your goals, meet high-quality standards, and offer the most significant value for your investment. Remember, investing in your learning and development is an investment in your career and business success, so choose wisely and prioritize activities that will bring you the most significant benefits.


While it is essential to invest in your learning and development, it is equally important to take breaks, rest, and recharge.

Burnout is a common problem among self-employed professionals who often work long hours, have tight deadlines, and face a high level of uncertainty and stress. Therefore, it is crucial to take care of your physical and mental health and prioritise activities that help you relax and unwind.

As you can see, Continuous Professional Development is crucial for self-employed professionals who want to succeed and thrive in their careers.

It helps you stay ahead of the curve, build credibility and trust, increase your earning potential, and enhance your overall job satisfaction and career fulfilment.

If you would like a free one-hour consultation on your CPD plans or any other aspect of your small business and life you can book one here (It is absolutely not a sales call).  These one-hour discovery sessions are for us both to discover the following:

  • Am I right for you and your business?
  • Are you right for me?  Do we click?  Will we work well together?
  • Is it within your budget or are there other options for you?
  • What time will you need to put aside and how to fit it into your busy schedule?
  • To give you the information you need to make an informed decision on working with me.
  • You may get exactly what you need just from that one session. If so, fab!

Book your place here:  https://bit.ly/spinbooking

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