Small Business Guidance

Ditch the Funnels and Manipulation: Embrace ‘Soulful Content’ instead

If you are a highly sensitive person or a natural introvert in business, your sensitive nature may not be suited to conventional, more aggressive, sales techniques and you may become quickly disheartened with your efforts to conform.  There is another way, and it...

Why aren’t you failing?

Are you failing?? Don't worry, you're not alone. In fact, failure is something that happens to all of us at some point in our lives. It's a natural part of the learning process and an essential stepping stone towards success. So, let's take a moment to dive into the...

What makes things compelling?

Understanding and harnessing the following factors can greatly enhance the appeal of products, services, or campaigns. Let's explore how each of these factors can be applied to make marketing efforts more compelling: Making People Feel Good: When something makes...

CPD, What is it and, how to find the right CPD and can you do too much?

Continuous Professional Development (CPD) is a vital aspect of any career, but it is especially important when you are self-employed. As a self-employed professional, you are responsible for your learning and development, and investing in your skills and knowledge is...
Why aren’t you failing?

Why aren’t you failing?

Are you failing?? Don't worry, you're not alone. In fact, failure is something that happens to all of us at some point...

What makes things compelling?

What makes things compelling?

Understanding and harnessing the following factors can greatly enhance the appeal of products, services, or campaigns....

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