Marketing

Eeeeeew. Selling! Is it manipulation to utilise emotions?

Yes, and no. 'Slow and steady wins the race'. this is a phrase that we all know deep down to be true but when it comes to marketing a small business, desperation often trumps relationship-building. People look for a quick fix or an easy way to attract their ideal...

Ditch the Funnels and Manipulation: Embrace ‘Soulful Content’ instead

If you are a highly sensitive person or a natural introvert in business, your sensitive nature may not be suited to conventional, more aggressive, sales techniques and you may become quickly disheartened with your efforts to conform.  There is another way, and it...

2 Easy Steps To Marketing Your Business

1,  Be massively curious about the people you want to provide a service or product for. Being genuinely curious about your target audience is a fundamental aspect of effective marketing and storytelling. Understanding the motivations, preferences, and behaviours of...

What makes things compelling?

Understanding and harnessing the following factors can greatly enhance the appeal of products, services, or campaigns. Let's explore how each of these factors can be applied to make marketing efforts more compelling: Making People Feel Good: When something makes...

Blog

Pin It on Pinterest