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Eeeeeew. Selling! Is it manipulation to utilise emotions?

Yes, and no. 'Slow and steady wins the race'. this is a phrase that we all know deep down to be true but when it comes to marketing a small business, desperation often trumps relationship-building. People look for a quick fix or an easy way to attract their ideal...

Ditch the Funnels and Manipulation: Embrace ‘Soulful Content’ instead

If you are a highly sensitive person or a natural introvert in business, your sensitive nature may not be suited to conventional, more aggressive, sales techniques and you may become quickly disheartened with your efforts to conform.  There is another way, and it...

What makes things compelling?

Understanding and harnessing the following factors can greatly enhance the appeal of products, services, or campaigns. Let's explore how each of these factors can be applied to make marketing efforts more compelling: Making People Feel Good: When something makes...

Writer’s Block? Here Are 10 Great Ideas for Your Website Content!

Are you facing writer's block and struggling to come up with fresh ideas for your website content? Look no further! In this article, we've compiled a list of exciting ideas that will spark your creativity and help you engage your audience. Whether you're a blogger,...
What makes things compelling?

What makes things compelling?

Understanding and harnessing the following factors can greatly enhance the appeal of products, services, or campaigns....

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