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Eeeeeew. Selling! Is it manipulation to utilise emotions?

Yes, and no. 'Slow and steady wins the race'. this is a phrase that we all know deep down to be true but when it comes to marketing a small business, desperation often trumps relationship-building. People look for a quick fix or an easy way to attract their ideal...

Ditch the Funnels and Manipulation: Embrace ‘Soulful Content’ instead

If you are a highly sensitive person or a natural introvert in business, your sensitive nature may not be suited to conventional, more aggressive, sales techniques and you may become quickly disheartened with your efforts to conform.  There is another way, and it...

Overcome Writer’s Block – 5 brilliant tips to try

My hands hover over the keyboard, shaking with anticipation at the words that will flow forth and I wait…. and I wait…. and I wait some more and nothing comes!  It was only last night when I was sitting on the sofa watching a boring telly box,  I had the sudden...

Beating Procrastination Using the ‘ABC’ Method.

I sat in the bathroom with the door locked and my head in my hands.  This was the last in several hours worth of the same old bad routine of trying to avoid the mammoth job ahead. I was no longer effectively prioritising my time. So far that morning I had completed...

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